Fresh Union Group Launches FU We Make Juice: A bold, cheeky, fresh take on cold-pressed juices
London, UK, November 2025 – The Fresh Union Group has launched a cheeky new cold-pressed juice brand, FU We Make Juice, at New Covent Garden Market, produced and bottled entirely on-site using fruit sourced exclusively from Buyers’ Walk.
Developed as a “passion project” by the Fresh Union team, FU We Make Juice is a vibrant response to the growing demand for fresh, locally made, and authentically crafted beverages.
The initial range includes lime, lemon, orange, and apple juices, with pineapple joining soon. Each juice is cold-pressed, not-from-concentrate, and contains no added sugar, ensuring a pure and naturally sweet flavour.
“We’re really excited – we’ve developed and designed everything in-house,” said Cherrie Murchison of the Fresh Union Group. “It’s totally natural, fresh, and very sweet. We could have extended the shelf life with pressure or heat treatment, but that compromises flavour and quality – and for us, taste comes first. It’s a five-day shelf life, but worth every sip.”
All bottles and labels are sourced within the UK, reinforcing the Group’s commitment to local production and sustainability.
Within just one month of launch, 60% of Fresh Union’s 400-strong customer base has already stocked FU We Make Juice. “It looks great on bars and counters and is perfect for cocktails,” added Murchison. “Feedback has been fantastic, and next up we’re launching a line of ready-to-drink juice cocktails in 250ml bottles – ideal for the fast-casual dining scene.”
The launch also marks part of a wider rebrand for the Fresh Union Group, led by the founders Robert Murchison and Oscar Gomes.
“We’re giving our brand a new personality that reflects our chef-driven customer base,” Cherrie explained. “It’s playful, cheeky, and irreverent – just like FU We Make Juice. We’ve even got a bold new pink van wrap coming soon, and we can’t wait to unleash it on London’s streets.”
FU We Make Juice is now available exclusively through the Fresh Union Group in the New Covent Garden Market.
