Italian Fresh, Part of Fresh Union Group, Launches Premium Frozen Sicilian Seafood range
London, UK – [January, 2026] – Italian Fresh, part of the Fresh Union Group, is proud to announce the launch of a new premium frozen seafood range, sourced exclusively from the pristine waters of Sicily and the wider Mediterranean. This exceptional selection includes calamari, octopus, and the highly prized Sicilian red prawns, a truly unique product rarely available in the UK market.
The range has been developed to meet the needs of diverse foodservice operators, offering premium seafood that performs across multiple cuisines and menu formats
Carefully selected for quality, provenance, and flavour, this range reflects Italian Fresh’s commitment to delivering authentic Mediterranean excellence to British customers. Each product is sustainably fished, ensuring respect for marine ecosystems while preserving the natural characteristics that make Sicilian seafood world-renowned.
Elevating Menus with Unique Mediterranean Seafood
Oscar Gomes, Co-Founder and Sales Director of Fresh Union Group, emphasised the value this range brings to the UK market:
“These products bring a level of finesse that chefs are actively looking for. The quality and rarity of items such as Sicilian red prawns enable menus to feel more refined, distinctive, and premium, regardless of cuisine style.”
With very few suppliers in Britain able to offer this calibre of frozen Sicilian seafood—particularly red prawns, Italian Fresh is positioning itself as the leading specialist partner for customers seeking differentiation, authenticity, and a dependable supply of premium Mediterranean products.
The new frozen seafood range is now available through Fresh Union, providing foodservice and wholesale partners with access to exclusive products, sustainable sourcing, and true Mediterranean quality.
A Standout Product: Sicilian Red Prawns
At the heart of the range are Sicilian red prawns, a delicacy celebrated by chefs across Europe. Unlike standard prawns, red prawns are distinguished by their deep red colour, naturally sweet flavour, and soft, buttery texture. They are typically caught in deeper Mediterranean waters, where slower growth and mineral-rich conditions result in a more intense taste and superior eating experience. Often enjoyed raw or lightly prepared, red prawns are considered a premium ingredient in fine dining and high-end retail.
Quality at the Core
Alessandro Assenza, Import Director at Italian Fresh, highlighted the importance of uncompromising standards:
“The quality of these products starts at source. We work directly with carefully selected fisheries in Sicily and the Mediterranean to ensure exceptional freshness, correct handling, and full traceability. Every product in this range meets the highest quality expectations of professional chefs and discerning customers.”
Shorter Supply Chain, Stronger Partnerships
Robert Murchison, Co-Founder and Finance Director of Fresh Union Group, underlined the strategic importance of a streamlined supply chain:
“By shortening the supply chain and working closer to origin, we reduce unnecessary complexity, improve efficiency, and deliver better value. This approach strengthens our partnerships, enhances product integrity, and ensures our customers benefit from both quality and reliability.”
