Attila Frozen Foods Wholesaler Launches Attila Reserve: A New Premium Frozen Brand Designed for Foodservice Consistency
London, UK – [November, 2025] – Attila Frozen Foods Wholesaler, part of the Fresh Union Group, is proud to announce the launch of Attila Reserve, its own frozen brand created to support the UK foodservice sector with reliable, consistent-quality frozen products designed for professional kitchens.
Developed with chefs and operators in mind, Attila Reserve focuses on dependable specification, repeatable performance, and consistent presentation—helping customers protect menu standards and manage costs more effectively. The range is built around a clear promise: Fresh Selection, Frozen Perfection.
The initial Attila Reserve range includes frozen berries, corn, broccoli, edamame, green beans and cauliflower, with additional products planned as the range continues to expand.
Danny Kendall, Company Director at Attila Frozen Foods, said:
“In foodservice, consistency is everything. With Attila Reserve, we’ve created a brand that chefs can rely on day in, day out—consistent quality, consistent specification, and consistent results on the plate. And because the range is also available to wholesalers, we can help partners supply their customers with a dependable product they can trust, week after week.”
The launch also strengthens supply efficiency by improving availability and reducing complexity across the supply chain—supporting customers with faster turnaround and dependable replenishment.
Robert Murchison, Co-Founder and Operations Director at Fresh Union Group, commented:
“Attila Reserve is a strategic step forward because it helps us shorten the supply chain and improve lead times. By working closer to origin and tightening how product moves through the system, we can offer better continuity of supply, faster response, and a more streamlined service for our customers — including those trading inside New Covent Garden Market, where speed, price, availability and consistency matter every day.”
Attila Reserve reflects Attila’s Frozen Foods Wholesaler commitment to delivering great products backed by strong service—helping foodservice customers maintain standards while staying competitive.
Oscar Gomes, Co-Founder at Fresh Union Group, added:
“Attila Reserve reflects exactly what our customers expect from us: quality, consistency and the right price point. It gives operators a dependable brand they can build into their menus with confidence, knowing it’s supported by our values and our focus on long-term customer partnerships.”
Attila Reserve is available now through Attila Frozen Foods (for wholesalers) and Fresh Union (food service), with product information, specifications, and availability provided on request.
